THE REAL VALUE OF JEWELRY

In the world of jewelry, many buyers are attracted by the shine and design of the pieces, but rarely consider the real value of the materials that compose them, such as gold, silver, platinum or precious stones. Although jewelry is often priced high, the reality is that the value of the raw material, especially when it has stones, does not always justify the final cost you pay. In this article, we explain why this happens and how you can avoid falling into the trap of inflated prices.

 

The price of the design versus the value of the gold: It is common for jewelry stores to add a considerable markup for the design, brand and manufacturing costs. These factors can cause the price of a piece of jewelry to increase significantly, even if the amount of gold or precious stones in the piece is minimal or of poor quality. In some cases, the costs related to the brand can exceed the actual value of the gold.

This lack of knowledge means that when you try to sell your jewelry, you are faced with a harsh reality; Gold alone is worth far less than the price you initially paid. This can result in you not getting most of your money back, as the buyer will only value the metal and the corresponding stones, not the design, except for some brands that do pay a little more for them.

 

The resale value of gold depends on the market price, which fluctuates constantly. Gold buyers, such as pawn shops or buy-sell businesses, usually offer an amount based on the weight and purity of the metal and stones, not on the price you paid for the jewelry in the store.

 

Avoid buying by brand or fashion. Although it can be tempting to buy jewelry from well-known brands or fashion pieces, it is important to remember that the resale value will depend almost exclusively on the metal and not the design or brand. Lack of knowledge about the true value of jewelry can lead to paying excessive prices when buying it and receiving much less when selling it. To avoid falling into this trap, it is crucial that you inform yourself well about the price of gold and that you transact with trustworthy and transparent companies.

 

At our gold buying and selling store, we make sure to offer our customers fair prices, both when buying and selling. We invite you to visit us and get a no-obligation evaluation of your jewelry. Protect yourself and ensure that you receive what your gold is really worth!